Pacifica is known as one of the most innovative and sustainable makeup lines on the market today.
At Pacifica, they are elevating the experience of natural beauty products and overcoming the common perception that naturals don't deliver great results.
Their mission is to deliver the best performing products, using the safest ingredients, in recyclable packaging and components to the largest possible audience of beauty consumers.
All Pacifica products are gluten-free, 100% vegan, and cruelty-free. Products are formulated without phthalates, parabens, sulfates, propylene glycol, benzene, mineral oil, petroleum, peanut oil, triclosan, and other ingredients you do not want on your skin.
In 1996, a creative, young couple - Pacifica Founders, Brook Harvey-Taylor and Billy Taylor - unknowingly charted a new frontier in fragrance.
Pacifica is an expression of their most deeply held values, their genuine concern for the health of people and the planet.
From the beginning, Brook and Billy had a grassroots vision. They believed that if they invested in the quality of their products and the fragrance experience, rather than marketing, people who fell in love with Pacifica would spread the word. They were right. Their devout following of fragrance aficionados and earth-conscious connoisseurs deeply value Brook’s fresh approach to perfuming which enhances rather than overwhelms. Her blends are sophisticated and complex, yet, fun, happy, and easy to wear. They come to life differently on each person, becoming a unique and integral part of them.
People also trust Brook’s thoughtful attention to product development, where Brook has become a true leader in the natural products industry for formulating innovative, safe, and sustainable products. Today Pacifica has become known as the most innovative, creative natural beauty brand on the market with a full range of cosmetics, perfumes and skin care. Brook has elevated natural beauty with her unwillingness to accept substandard performance in natural products and has made it her personal mission to uplevel the perception of natural beauty products.